I have a recent blog post up on my board at work from Seth Godin.
Small is a weapon, not an excuse.
I work for a small company right now and I think that this quote rings true for our business. Being small allows you to be more personable. It allows you to move quickly. It allows for easier connection with your customer base. In that respect, all companies should try and be small regardless of their size.
One of the main topics of discussion yesterday at Blog Indiana was that personalization was becoming much more important in marketing. I agree with this 100%. Today, I came across a perfect example. I was at Eagle Creek Coffee Company for lunch today down by Fort Harrison. A woman came in and the cashier knew her name, knew her drink, and appeared to be genuinely happy to serve her. It was a refreshing experience.
Customers need more places where everybody knows their name. Businesses need to take steps to make it a possibility.
